Book booth staff, brand ambassadors, and product specialists for SHOT Show 2026. Outdoor and sporting industry focus. Direct booking with Las Vegas talent.
SHOT Show (Shooting, Hunting, and Outdoor Trade Show) is the firearms and outdoor industry's largest trade show, held annually at the Venetian Expo in Las Vegas. Organized by the National Shooting Sports Foundation (NSSF), it draws 55,000+ attendees and 2,500+ exhibitors across 1.2 million square feet of exhibit space.
SHOT Show is strictly trade-only—attendees must be verified industry professionals including licensed firearms dealers, retailers, distributors, manufacturers, law enforcement, military, and credentialed media. The general public cannot attend. This creates a focused B2B environment where manufacturers connect with buyers making real purchasing decisions.
The show covers the full spectrum of the shooting sports and outdoor industry: firearms, ammunition, archery, tactical gear, hunting equipment, outdoor recreation, and accessories. Major manufacturers debut new products here, and the show sets the tone for the industry year. It's where dealers discover what they'll stock, where brands make their annual statements, and where relationships between manufacturers and retailers deepen.
Industry Day at the Range, held the day before the show at Boulder City Shooting Complex, gives buyers hands-on experience with new firearms and ammunition. SHOT Show week also includes numerous manufacturer parties, dealer dinners, and networking events that extend the business conversations well beyond show floor hours.
SHOT Show is the shooting, hunting, and outdoor trade show. Staff should be professional, personable, and comfortable in the industry environment.
Professional B2B environment with dealers, retailers, and manufacturers
Hunting, camping, tactical, and outdoor lifestyle products
National Shooting Sports Foundation's flagship industry event
Halls A-G
Primary exhibit floor
Boulder City
Industry Day at the Range
Meeting Rooms
Buyer meetings
Hospitality Suites
VIP events
Everything you need for SHOT Show — talent, production, entertainment, catering, and more
Booth staff, greeters, product demonstrators, lead capture
Staff trained on product features and specifications
VIP hosts, registration staff, concierge, guest services
Spanish, German, French, and other language speakers
On-site coordinators, logistics managers, production assistants
LED walls, sound systems, lighting design, presentation tech
Event photographers, product shots, headshots, booth coverage
Recap videos, live streaming, testimonials, social content
Drone photography, aerial video, FPV footage
Custom builds, scenic design, fabrication, booth enhancements
Show callers, AV techs, lighting designers
Club DJs, corporate DJs, ambient music, custom playlists
Live bands, solo artists, country acts, rock bands
Choreographed performances, go-go dancers, LED dancers
Magicians, acrobats, aerialists, fire performers
Stage hosts, panel moderators, announcers
Celebrity appearances, influencers, outdoor personalities
In-booth catering, cocktail receptions, private dinners, food stations
Professional mixologists, flair bartenders, beverage service
Bottle service teams, VIP service, champagne presentations
Executive chefs, live cooking demos, custom menus
Formal service, passed hors d'oeuvres, buffet staff
Custom arrangements, centerpieces, installations
Tablescapes, props, ambient decor, themed environments
Banners, step & repeats, wayfinding, digital displays
Shuttles, limos, party buses, VIP transport
Event security, crowd management, VIP protection
Valet parking, car displays, vehicle coordination
Understanding the SHOT Show audience helps us match the right staff to your booth.
Handguns, rifles, shotguns, ammunition manufacturers, and reloading equipment companies showcasing their latest products to dealers and retailers.
Hunting gear, optics, trail cameras, blinds, calls, and outdoor lifestyle products for the hunting and recreational shooting markets.
Duty gear, body armor, tactical equipment, holsters, and accessories for law enforcement and military applications.
Compound bows, crossbows, arrows, broadheads, and archery accessories for bowhunters and target shooters.
Camping gear, knives, multi-tools, lighting, and accessories for outdoor enthusiasts and survivalists.
Shooting ranges, targets, training systems, simulators, and educational products for firearms training and safety.
Estimate your staffing investment for SHOT Show 2026. Rates reflect outdoor industry experience and Vegas market standards.
| Role | Rate Range | Apply |
|---|---|---|
| Brand Ambassador | $35-55/hr | View Jobs → |
| Product Specialist | $45-70/hr | View Jobs → |
| Host/Hostess | $35-50/hr | View Jobs → |
| Bartender | $40-60/hr | View Jobs → |
| Event Staff | $30-45/hr | View Jobs → |
| Server | $35-50/hr | View Jobs → |
| DJ | $75-150/hr | View Jobs → |
| Promotional Model | $40-60/hr | View Jobs → |
Rates shown are typical ranges. Actual rates depend on experience, industry knowledge, and booking timeline. Premium rates apply for product specialists or last-minute bookings.
Experienced outdoor industry staff are in high demand during SHOT Show week. Book early.
Best rates and first pick of SHOT Show experienced staff
Secure product specialists and brand ambassadors for booth duty
Schedule sessions for staff to learn your products and messaging
Limited availability, premium rates for last-minute requests
Rush fees apply, primarily replacement staff available
New to exhibiting at SHOT Show? Here's what you need to know about staffing the outdoor industry's largest trade show.
Unlike consumer gun shows, SHOT Show is exclusively for verified industry professionals—dealers, retailers, manufacturers, law enforcement, and credentialed media. Staff should be comfortable in a professional B2B environment.
While not required for all roles, staff who understand firearms terminology, outdoor gear, and the industry will connect better with attendees. Consider briefing sessions before the show for product specialist roles.
SHOT Show is a business environment. Appropriate, professional attire that fits your brand. Staff should present well while being approachable to dealers and buyers making purchasing decisions.
The day before the show, Industry Day at the Range takes place at Boulder City shooting range. If you need staff for this event, plan separately as it requires transportation and outdoor gear.
With 14 miles of aisles across 1.2 million sq ft, SHOT Show is one of the largest trade shows in Vegas. Staff need comfortable shoes and should learn the layout of your booth area in advance.
SHOT Show week includes numerous manufacturer parties, dealer dinners, and industry networking events. Budget hospitality staffing for evening events—relationships often deepen off the show floor.
Avoid these pitfalls when staffing your SHOT Show booth and events.
Solution: Book talent who are comfortable around firearms and outdoor products. Industry knowledge or enthusiasm for the outdoors helps staff connect with dealers and retailers.
Solution: Even experienced trade show staff need briefing on your specific products. Schedule training time so staff can discuss features, pricing, and differentiators confidently.
Solution: SHOT Show draws 55,000+ attendees over four days. Ensure adequate booth staffing with proper rotation so no one burns out during long, busy show days.
Solution: Dealer dinners and manufacturer parties are where deals get closed. Plan hospitality staffing for evening events, not just show floor hours.
Solution: SHOT Show experienced staff book early. Start your staffing search 4-6 months before the show to secure the best talent.
Solution: Provide clear dress code guidance that fits your brand and the professional environment. Staff should look polished while being practical for long days on their feet.
Staff who have worked SHOT Show and understand the industry culture
Polished, appropriate presentation for the B2B trade environment
Familiar with the expo layout, logistics, and venue operations
Staff available for the full week including after-show events
SHOT Show 2026 runs January 20-23, 2026 at the Venetian Expo in Las Vegas. Industry Day at the Range (outdoor demos at Boulder City) occurs on January 19, the day before the show floor opens.
SHOT Show (Shooting, Hunting, and Outdoor Trade Show) is the firearms and outdoor industry's largest trade show, organized by the National Shooting Sports Foundation (NSSF). With 55,000+ attendees and 2,500+ exhibitors across 1.2 million sq ft, it's where firearms manufacturers, outdoor brands, and tactical equipment companies connect with dealers, retailers, distributors, and law enforcement buyers.
No, SHOT Show is strictly trade-only. Attendees must be verified industry professionals—licensed dealers, retailers, manufacturers, distributors, law enforcement, military, or credentialed media. The general public cannot attend. Staff should be comfortable in this professional B2B environment.
Not required for all positions. Brand ambassadors and hostesses can be effective with standard product briefings. For product specialist roles demonstrating firearms features or discussing specifications, we recommend staff with industry familiarity or extended training time with your team before the show.
SHOT Show week includes numerous manufacturer events, dealer appreciation dinners, industry parties, and networking receptions throughout Las Vegas. We provide full hospitality staffing—bartenders, servers, hosts, and event staff—for evening events at hotels, restaurants, and private venues.
Yes, we can provide support staff for the Boulder City range event. This includes registration assistance, hospitality, coordination, and logistics support. Staff for range day need transportation (it's about 30 miles from Vegas) and appropriate outdoor attire. Range-specific orientation is provided.
We recommend booking 4-6 months before SHOT Show to secure experienced staff and allow time for product training. Booking 2-3 months out is possible but may have limited availability. Last-minute bookings (under 2 weeks) incur rush fees and may only have replacement-level staff available.
Brand ambassadors and hostesses typically range $35-55/hour. Product specialists with industry knowledge range $45-70/hour. Bartenders for booth hospitality run $40-60/hour. Promotional models range $40-60/hour. Rates reflect outdoor industry experience and Vegas market standards.
Yes, many exhibitors book the same staff for show floor duty during the day and manufacturer events in the evening. We coordinate scheduling to ensure staff have adequate breaks and don't exceed maximum hours. For multi-day bookings, we can arrange consistent teams.
SHOT Show is a professional B2B environment, but attire varies by brand. Many exhibitors have branded uniforms or specific dress codes. In general, staff should look polished and professional while being practical for long days on their feet. We'll work with you on appropriate attire guidelines.
Looking for work at SHOT Show 2026? Join our network of outdoor industry professionals.
We staff all major Las Vegas conventions and trade shows year-round.
SHOT Show draws 55,000+ industry professionals to the Venetian Expo. Secure your booth staff for January 20-23, 2026.